My husband has a landscape design and installation company which specializes in edible plants. You may ask, well aren't all plants edible? Does he grow meat plants (as many of my male co-workers thought it funny to ask, since they apparently don't eat fruits, herbs or veggies)? Well, no. Not all plants are edible in that they might make you really sick and die and no he doesn't grow meat plants. But he does want to give people beautiful landscapes that productively use their land, big or small, to grow the foods they enjoy and to give them a space for their families to spend time in. As you can imagine, this is pretty specialized work so his possible client base is smaller then your run of the mill landscaper and being able to reach out to that population takes some creative marketing.
A few months ago he was contacted by a journalist doing an article on edible landscapes and asked to interview him. This can also be read as FREE MARKETING! Of course he was very excited about this, and the interview went really well but then he didn't here from the author. Today, he was contacted by a publishing house who specialized in re-prints and wanted to sell him re-prints of the article which ran in November 2007. They sent him the link of the article online. Online means searchable, and searchable means MORE FREE MARKETING!
The sad part of this story, is that they spelled his last name incorrectly throughout the article. Since his name is part of the company name, this greatly minimizes people finding and contacting him for his services. BOOOOO! They also didn't include his URL of his website, so again fewer chances of clients from the article.
So to anyone out there, if you are looking for Eric Beegley Landscaping and Design, you REALLY want Eric Beeghly Landscaping and Design. Just to make give more hints to the Google Gods, go to ericbeeghly.com for Eric Beeghly Landscaping and Design.